UR BABY Shop, owned by AU Innovations Private Limited, is committed to delivering high-quality baby products at an affordable price. We take pride in personally selecting and testing most of our products to ensure they meet the highest standards of safety and comfort for your little ones. At UR BABY Shop, our family carefully curates each item with love, so you can trust in the quality we provide.
As we continue to grow, we are planning to expand our business by manufacturing our own products that meet international standards, further reinforcing our commitment to quality. Our mission is to become a trusted name in the baby product industry, both locally and globally.
At UR BABY Shop, we are proud of our team of dedicated professionals who are passionate about delivering the best for your babies. Our team includes experts in baby care, product development, and customer support, all working together to ensure that the products we offer meet the highest standards of quality and safety. As we expand, our qualified team will play a pivotal role in developing in-house products that meet international standards, ensuring both excellence and innovation in everything we offer to our customers.
At UR BABY Shop, our strategy is centered around three key principles. First, we prioritize Product Quality and Safety, carefully selecting and testing every product to ensure it’s the best for your baby, with future plans to manufacture products that meet international standards. Second, we maintain Affordability, offering high-quality products at accessible prices. Lastly, our Customer-Centric Growth ensures that we listen to our customers’ needs, continually innovating, expanding our product range, and building strong partnerships with trusted suppliers to enhance your shopping experience.




Your Baby Our Care
We Firmly Believe in This
Represents our unwavering commitment to providing the highest quality baby products that ensure your little one’s comfort, safety, and well-being. We treat every baby’s needs as if they were our own, combining thoughtful product selection with a personal touch of care.
To become the most trusted global brand for baby products by offering a seamless, high-quality, and affordable shopping experience, while expanding our product line to include in-house manufactured items that meet international standards.
To provide premium, safe, and carefully curated baby products that cater to every family’s needs, while innovating and expanding into the manufacturing of our own high-quality products, ensuring global standards and affordability for our customers.
Our team is dedicated to delivering excellent customer service. Whether you’re choosing the right product or need assistance with an order, our support staff is here to help. We ensure quick resolutions to any issues, aiming to make your shopping experience enjoyable and stress-free.

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Trusted Experience
Enjoy a trusted and reliable shopping experience backed by our commitment to quality and care.
Anything In You Mind
We’re here to help! Whether you have questions about our products, need assistance with an order, or want to share feedback, feel free to reach out. You can contact us via email, phone, or by submitting a request through our website. Our customer support team is dedicated to providing prompt and friendly assistance to ensure a smooth shopping experience. We look forward to hearing from you!